Privacy Statement


PRIVACY STATEMENT
Welcome to the website of The Second Cup Ltd.

The Second Cup Ltd (‘Second Cup’) recognizes your right to privacy and is strongly committed to protecting the privacy of all visitors to this website. The intent of this Privacy Policy is to detail our policies and procedures regarding the collection, use or disclosure of Personal Information of visitors to the Second Cup website. This Policy also lets you know what to do if you do not want your Personal Information collected when you visit our website and how you can change or delete information you have already provided us.

Your Consent
By providing your Personal Information to us, you consent to the collection, use and disclosure of your information by The Second Cup in accordance with the terms of our Privacy Policy. If we change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Any changes to our Privacy Policy will be effective and binding on you immediately following the posting of such changes to this website. You agree to review our Privacy Policy from time to time and agree that any use by you of this website after changes to our Privacy Policy shall constitute your acceptance of all such changes. This Privacy Policy was last modified on May 6, 2011. Please also see our website’s Terms of Use for other terms and conditions governing your use of our website and our products and services.

Definitions
“Cookies” means small files sent to your browser from a web server and stored in your computer
“Information of a Non-Personal Nature” means any non-confidential, non-proprietary information derived from your connection to this website, such as your Internet browser, domain name and referrer link.
“Personal Information” means personally-identifiable information including, without limitation, your name, street address, telephone number, e-mail address, credit card information and food preferences.
Information of a Non-Personal Nature
As a general policy, with the exception of IP addresses, no Personal Information is automatically collected from visitors to the Second Cup website. The Second Cup may gather and analyze IP addresses and certain Information of a Non-Personal Nature regarding website usage by visitors to the Second Cup website. Such data is used in an aggregate form to assist The Second Cup in determining general usage patterns and to administer, diagnose problems with, and fine tune the layout of The Second Cup website. We may share non-personal, summary, or aggregate customer data with partners and other third parties at our discretion.

Cookies
The Second Cup may use Cookies to store and sometimes track information about your use of our website. In addition to improving the general layout of the website, Cookies allow us to customize our website to each visitor’s individual preferences. Although most web browsers automatically accept cookies, you can usually change your browser to prevent you from receiving Cookies or to notify you whenever you are sent a Cookie so that you may decide whether or not to accept it. If you decide not to accept a Cookie, you can still enjoy all of the features of our website.

Collection, Use and Disclosure of Personal Information
Certain Personal Information may be voluntarily and knowingly provided to us by visitors to the Second Cup website. When entering a contest, applying for employment or requesting franchise information, for example, we will ask you for your name, e-mail address, mailing address, telephone number, as well as certain other information.

The Second Cup shall collect Personal Information of visitors to the Second Cup website and shall use all commercially reasonable efforts to protect your Personal Information. If you do not want us to have access to your Personal Information, please do not provide it to us. When you do provide your Personal Information, you are authorizing us to use it in accordance with the terms of the Privacy Policy, including your right to limit our use of the Personal Information (see “Who to Contact” below).

The Second Cup may use Personal Information to contact you, to process and store the Personal Information so that we are able to better understand you and how we can improve our products and services, for editorial feedback or other purposes, such as to enter you into a contest, respond to a future on-line order or respond by e-mail to an inquiry that you posed on-line. We may also match your Personal Information that you provide to us on this website to information contained in our delivery database. Your Personal Information may also be used by The Second Cup to contact you regarding other products or services, which may be of interest to you (including those that we may offer jointly with other companies).

We will not give, sell, rent, or loan any of your Personal Information to any third party (with the exception of third parties performing functions on our behalf who have an obligation to keep your information completely confidential or a third party who buys our business) unless you have authorized us to do so.

The Second Cup reserves the right to access and/or disclose Personal Information where required to comply with applicable laws or lawful government requests or, in The Second Cup’s reasonable opinion, to operate the Second Cup website properly and securely, or to protect The Second Cup or visitors to this website. To the extent reasonably possible, The Second Cup shall attempt to obtain the prior consent of the individual to whom such Personal Information relates prior to disclosure to third parties.

A Note to Parents
The Second Cup is very sensitive to privacy issues and is committed to protecting the on-line privacy of children and making the Internet safe for our users. As a result, no Personal Information should be submitted to or posted on this site by children under the age of 18 without their parent’s or guardian’s permission. Except in the context of a teenager (ages 12 to 18) applying for employment with Second Cup, if a user younger than 18 wishes to send us Personal Information, he or she must first give us his or her parent’s or guardian’s e-mail address so that we can obtain their permission. No Personal Information (other than information collected in an employment or a potential employment situation) will knowingly be accepted from a child under 18 before this permission is obtained. Be assured that The Second Cup Ltd will not condition a child’s participation in any website activity on the child’s disclosure of more Personal Information than is reasonably necessary to participate in that activity.

If your child has already provided us with Personal Information, you may ask to see this information for the purpose of correcting it, or ask us to delete this information from our records entirely (see “Who to Contact” below.)

Who to Contact
We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following:

  • see Personal Information that you have already sent us so that you can correct or update it delete your Personal Information from our files
  • once your child under 18 has sent us Personal Information, see that Personal Information so that you can correct or update it
  • once your child under 18 has sent us Personal Information, delete that Personal Information from our files
  • ask that we not send you mailings or otherwise contact you
  • report any violation of this Privacy Policy

Please contact our Second Cup Web Administrator by email at: secondcupcustomercare@secondcup.com
or by regular mail at:

The Second Cup Ltd.
Customer Care
6303 Airport Road
Mississauga, Ontario
L4V 1R8