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Investor Relations Canada's Largest Specialty Coffee Franchise

From its humble beginning in 1975 as a kiosk in a shopping mall, selling only whole bean coffee. The Second Cup Ltd. has become Canada’s largest franchisor of specialty coffee cafés. The company has grown to include 350 cafés across Canada, making Second Cup a second home to hundreds of thousands of guests every day. Committed to coffee integrity, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell over one hundred thousand fairly traded coffee and tea beverages every week. Nearly 95 percent of Second Cup cafés are franchisee-owned.

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Shareholder Information

The Annual Meeting of Shareholders will be held on Friday May 3, 2013 at 10:00 at the offices of Stikeman Elliott LLP, 53rd Floor, 5300 Commerce Court West, 199 Bay Street, Toronto, Ontario.

2012 Annual Report
Notice of Annual Meeting and Management Information Circular
Form of Proxy
Notice and Access

CONTACT US

Market Information
Units Listed: Toronto Stock Exchange
Symbol: SCU

Year End Date
The Company’s fiscal year is made up of 52 or 53 week periods ending on the Saturday closest to December 31.

Corporate Head Office
6303 Airport Road
2nd Floor
Mississauga, Ontario
Canada L4V 1R8
Tel: 905-362-1818
Fax: 905-362-1121
Website: www.secondcup.com

Registrar and Transfer Agent
Computershare Trust Company of Canada
100 University Avenue, 9th Floor
Toronto, Ontario
M5J 2Y1
Website: www.computershare.com

Investor Enquiries
Robert Masson
Chief Financial Officer
Tel: 905-362-1824
Fax: 905 362 1121
E-mail: investor@secondcup.com