Founded in 1975, Second Cup® is Canada’s largest specialty coffee franchisor, operating more than 350 cafés across the country. As a proudly Canadian company, Second Cup celebrates its franchisees’ local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. Committed to caring for every guest, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell 1,000,000 coffee and tea beverages every week. Any cafés outside of Canada are operated by a separately independently owned company.

Please contact our registrar and transfer agent Computershare Trust Company of Canada as follows:

Mail:
Computershare Trust Company of Canada
100 University Avenue, 9th Floor
Toronto, Ontario
M5J 2Y1

Telephone: 1-800-564-6253 (local) 514-982-7555
Fax: 1-888-453-0300
E-mail: service@computershare.com
Web: www.computershare.com

Please contact our registrar and transfer agent, Computershare Trust Company of Canada. See above for contact information.

Please contact our registrar and transfer agent, Computershare Trust Company of Canada. See above for contact information.

On December 2, 2004 Second Cup Royalty Income Fund (the “Fund”) completed an initial public offering of 9,582,760 units at $10.00 per unit.

On June 27, 2009, the Fund, through its investment in Second Cup Trade-Marks Limited Partnership acquired all the outstanding shares of Second Cup. On August 21, 2009, the Fund changed its name from Second Cup Royalty Income Fund to Second Cup Income Fund. At the annual and special meeting of unit holders held on June 2, 2010,the unit holders approved the proposed conversion from an income trust structure to a public corporation(“Conversion”). The Conversion was completed on January 1, 2011 when unit holders of the Fund received, for each unit of the Fund held, one common share of Second Cup. Upon Conversion, the Fund was dissolved with its assets and liabilities assumed by Second Cup.

The shares of Second Cup are currently traded on the Toronto Stock Exchange under the symbol “SCU.”

You will need to contact a licensed stockbroker to purchase shares in the Company.

See our Stock Quote section for daily prices, stock price history charts and a price history look-up feature.

PricewaterhouseCoopers LLP

Investor Relations

Mail:

Robert Masson
Chief Financial Officer
The Second Cup Ltd.
6303 Airport Road, 2nd Floor
Mississauga, Ontario
L4V 1R8

Telephone: 905-362-1824
Fax: 905-362-1121
E-mail: investor@secondcup.com
Web: www.secondcup.com

All dividends paid by the Company after February 1, 2011, unless otherwise indicated, are designated as eligible dividends for Canadian income tax purposes in accordance with subsection 89(14) of the Income Tax Act (Canada) and any applicable corresponding provincial and territorial provisions.

Dividends paid after February 1, 2011, unless otherwise indicated, are not subject to withholding taxes for Canadian resident shareholders. Prior to February 1, 2011 Second Cup Income Fund paid out distributions.

For resident U.S. shareholders, dividends paid by the Company effective after February 1, 2011 are generally subject to Canadian withholding taxes at a rate of 15% (reduced to 5% if the shareholding is more than 10% of the voting shares of the company) of the gross amount of dividends paid, which may be eligible as a foreign tax credit for U.S. tax purposes, depending on the individual resident shareholder’s tax situation. Taxpayers should consult their own tax advisors regarding the tax implications associated with receiving dividends from the Company.

The Company’s dividend policy is to continue to pay out a substantial portion of earnings while retaining a sufficient amount to adequately fund organic growth initiatives. The determination to declare and make payable dividends from Second Cup is at the discretion of the Board of Directors of Second Cup and, until declared payable, Second Cup has no requirement to pay cash dividends to shareholders. Taking into account current economic conditions and their impact on the profitability of Second Cup, the Board of Directors will continually review the level of dividends paid by the Company and there can be no assurance that the amount of the dividend will remain at the current level. For a complete history of distributions paid by the Fund and dividends paid by the Company see Dividend History on the web site under Investor Relations.

The Company’s fiscal year is made up of 52 or 53 week periods ending on the Saturday closest to December 31^st in each year. The 2011 fiscal year end was December 31, 2011. For 2012, our fiscal year end will be December 29, 2012.

The board of directors has set a record date of April 2, 2012 for the Annual General Meeting of shareholders. The Annual General Meeting will be held at 2:00 p.m. on Thursday May 3, 2012 at the offices of Stikeman Elliott LLP, 53^rd Floor, 5300 Commerce Court West, 199 Bay Street, Toronto, Ontario.

See Quarterly Reports and Annual Reports on this website under Investor Relations.

All of Second Cup’s public filings are available electronically through www.sedar.com.

The Second Cup Ltd. owns the trademarks, trade names, operating procedures and systems and other intellectual property used in connection with the operation of Second Cup cafés in Canada, excluding the territory of Nunavut.

The Second Cup Coffee Company Inc. (independently owned by a privately held company with its head office located in Mississauga, Ontario, Canada) has franchise partners in over 20 regions and is focused on growth in additional countries. For additional information on international franchise opportunities, please visit the international Second Cup website www.mysecondcup.com.

The Second Cup Ltd. is not associated with The Second Cup Coffee Company Inc.