About Second Cup

Second Cup — Thu, 03 Nov 2011 05:50:01 +0000

From its humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, The Second Cup Ltd. has become Canada’s largest specialty coffee franchisor and retailer as measured by the number of cafés operating under the trade name Second Cup™. Nearly 95 percent of Second Cup cafés are franchisee-owned operated by franchise partners who are selected and trained to retail Second Cup’s product offering. The company has grown to include 350 cafés across Canada, making Second Cup a second home to hundreds of thousands of guests every day. Committed to coffee integrity, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell over one hundred thousand fairly traded coffee and tea beverages every week.

Second Cup owns the trademarks, trade names, operating procedures and systems and other intellectual property used in connection with the operation of Second Cup cafés in Canada, excluding the territory of Nunavut.

Second Cup is incorporated and domiciled in Canada. The address of its registered office is 6303 Airport Road, 2nd Floor, Mississauga, Ontario L4V 1R8.

The common shares of Second Cup are traded on the Toronto Stock Exchange under the symbol “SCU.”

Click here for Press Releases

Contact Us

Second Cup — Thu, 03 Nov 2011 05:48:54 +0000

For further information please contact:

Robert Massion, C.A
Chief Financial Officer
SecondCup
(p) 905-362-1824
(f) 905-362-1121
investor@secondcup.com

6303 Airport Rd., 2nd floor
Mississauga,ON
L4V 1R8

Analyst Coverage

Second Cup — Thu, 03 Nov 2011 05:47:58 +0000

The following investment firms provide analyst coverage to The Second Cup Ltd (“Second Cup”) for investors. The Fund does not distribute analyst research reports. Please contact the firm directly if you require further information.

Firm
Scotia CapitalAnalyst
Turan Quettawala

Second Cup is followed by the analysts listed above. This list may not be complete and is subject to change as firms add or delete coverage of Second Cup. Please note that any opinions, estimates or forecasts regarding Second Cup’s historic or future performance made by these analysts are theirs alone and do not represent opinions, forecasts or predictions of Second Cup. Second Cup does not by its reference above endorse or concur with such information, conclusions or recommendations.

Shareholder Information

Second Cup — Thu, 03 Nov 2011 05:46:48 +0000

CONTACT US

Market Information
Units Listed: Toronto Stock Exchange
Symbol: SCU

Year End Date
The Company’s fiscal year is made up of 52 or 53 week periods ending on the Saturday closest to December 31.

Corporate HeadOffice
6303 Airport Road
2nd Floor
Mississauga, Ontario
Canada L4V 1R8
Tel: 905-362-1818
Fax: 905-362-1121
Website: www.secondcup.com

Registrar and Transfer Agent
Computershare Trust Company of Canada
100 University Avenue, 9th Floor
Toronto, Ontario
M5J 2Y1
Website: www.computershare.com

Investor Enquiries
Robert Masson
Chief Financial Officer
Tel: 905-362-1824
Fax: 905 362 1121
E-mail: investor@secondcup.com

Investor Relations

Second Cup — Thu, 03 Nov 2011 05:41:24 +0000

The Second Cup Ltd. is traded on the Toronto Stock Exchange (SCU).

Click Here to read the latest Press Releases.

Contact Us

Second Cup — Mon, 11 Jul 2011 15:57:53 +0000

FOR QUESTIONS AND ENQUIRIES:

General consumer enquiries:
1-877-212-1818
secondcupcustomercare@secondcup.com

For international inquires please visit: http://mysecondcup.com

Franchising:
franchising@secondcup.com

Marketing:
marketing@secondcup.com

Real Estate:
realestate@secondcup.com

Investor Relations:
investor@secondcup.com

Hours:
8:30am-5:30pm EST

MAILING ADDRESS:
Second Cup Ltd.
6303 Airport Road, 2nd Floor
Mississauga, Ontario
L4V 1R8

Café Music

Second Cup — Wed, 29 Jun 2011 21:01:41 +0000

CAFÉ MUSIC

You can’t be the best café without also providing the best café music. In addition to the nights of live music by local artists you’ll find in many of our cafes, we work with music experts to offer the perfect blend for your ears all day long.

Café Food

Second Cup — Wed, 29 Jun 2011 20:59:38 +0000

CAFÉ FOOD

From cinnamon heart cookies in the spring to summer fruits to pumpkin treats in the Fall, our goal is to provide a selection of café food that matches the gourmet quality of our coffees.

And, in addition to being a good global citizen by providing Fair Trade Coffees, Second Cup is also a proudly Canadian company that celebrates its franchisees’ local ownership. As part of that commitment, we prioritize the support of local businesses through daily food deliveries from neighbourhood partners.

Café Design

Second Cup — Wed, 29 Jun 2011 20:55:16 +0000

CAFÉ DESIGN

We try to create a warm welcoming café environment that is reflective of the passion for coffee shared by our guests and our coffee experts. The best café design in our minds creates an oasis from a hectic day and an ambience that encourages deep thought and a connection with people. To that end, we are bolstering the size of our cafes, adding more leather armchairs and warm touches like double-sided fireplaces.

Organic

Second Cup — Mon, 20 Jun 2011 13:20:30 +0000

ORGANIC

What is it?
The Organic Crop Improvement Association is a nonprofit, member-owned, organic certification organization and an accredited world leader in the certified organic industry.

Organic certification granted by independent agencies to ensure the coffee has been organically grown, processed, stored and roasted, and that no synthetic chemical pesticides, fertilizers, cleaners, etc. have come into contact with the coffee.

Where can you get more information?
http://www.ocia.org/

What products do we feature with this certification?
Cuzco