What’s new at Second Cup

At Second Cup, we strive to bring you the best quality products and highest customer service – and that’s our main priority. That’s why we want to make sure you’re the first one to know about our new products, offers and contests. It’s just our way of showing you that there’s a little love in every cup.

We’re thrilled to announce a new partnership with Canada’s leading on demand coffee brand, TASSIMO, to produce, market and sell Second Cup signature blend coffees and lattes acrossCanada using the TASSIMO T DISC on-demand beverage system. The partnership marks Second Cup’s official entry into the single serve coffee market.

Second Cup coffee drinkers will be able to enjoy Second Cup’s signature Paradiso® and Paradiso® Dark blends, as well as an Espresso Forte latte option, at the touch of a button in time for Fall 2012.  All varieties of Second Cup single serve coffee will be Rainforest Alliance Certified™.

Second Cup T DISCS will be sold at: Second Cup cafes; online at and; at grocery stores, specialty and mass retailers across the country.  In addition, TASSIMO by Bosch brewers will be sold at Second Cup cafes.  The TASSIMO brand is owned by Kraft Foods.  TASSIMO by Bosch brewers are manufactured and sold through a partnership with BSH Home Appliances.

TASSIMO’s barcode technology customizes the brewing instructions ensuring that every cup of coffee is brewed to exact specifications, every time.   The brewer reads the barcode and then delivers the precise water temperature, water quantity and brew time for each beverage. So every Second Cup beverage brewed in a TASSIMO machine will taste the way it’s meant to be.

The on-demand coffee category is experiencing rapid growth around the world.  In Canada, the sale of on-demand brewers represented almost 35 per cent of all coffee makers sold in 2011. Last year, TASSIMO was the number one selling on-demand single serve beverage brand in the country.  To date, approximately 900,000 TASSIMO brewers by Bosch have been sold in Canada.