Investor Relations Canada's Largest Specialty Coffee Franchise
From its humble beginning in 1975 as a kiosk in a shopping mall, selling only whole bean coffee. The Second Cup Ltd. has become Canada’s largest franchisor of specialty coffee cafés. The company has grown to include 350 cafés across Canada, making Second Cup a second home to hundreds of thousands of guests every day. Committed to coffee integrity, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell over one hundred thousand fairly traded coffee and tea beverages every week. Nearly 95 percent of Second Cup cafés are franchisee-owned.
From its humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, The Second Cup Ltd. has become Canada’s largest specialty coffee franchisor and retailer as measured by the number of cafés operating under the trade name Second Cup™. Nearly 95 percent of Second Cup cafés are franchisee-owned operated by franchise partners who are selected and trained to retail Second Cup’s product offering. The company has grown to include 350 cafés across Canada, making Second Cup a second home to hundreds of thousands of guests every day. Committed to coffee integrity, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell over one hundred thousand fairly traded coffee and tea beverages every week.
Second Cup owns the trademarks, trade names, operating procedures and systems and other intellectual property used in connection with the operation of Second Cup cafés in Canada, excluding the territory of Nunavut.
Second Cup is incorporated and domiciled in Canada. The address of its registered office is 6303 Airport Road, 2nd Floor, Mississauga, Ontario L4V 1R8.
The common shares of Second Cup are traded on the Toronto Stock Exchange under the symbol “SCU.”
